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Making high performance sustainable.

Flippin Minds was founded with a mission and vision to unlock the full potential and performance in individuals, without compromising on wellbeing and health.

We know that our well-being plays the central part to our success. 

After 15 years in management positions, which ultimately led to burnout, our founder Ulrika has first-hand experience of the deadly cost of employee burnout — physically, mentally and financially for the individual, but also the enormous organisational costs. 

We believe that burnout can be prevented. When the early signs are there, what makes a real difference is being aware of what’s going on, listening to what your body is telling you and having the right tools and support along the way. We know how hard it is, but we also know what you need to stop burnout from happening. With our help, flip burnout to being the best you can be.

We take a holistic approach to make high performance and wellbeing a realistic and lasting match. Being successful in your career means being successful in life. We’re devoted to helping you create a sustainable lifestyle for yourself, your team or your organisation.


Systemic coaching approach, commitment and engagement.

Ulrika helps leaders and individuals transform by making sustainable changes and setting motivational and achievable goals, whilst improving their wellbeing. She works with high performing leaders and teams to gain insight, facilitate learning and enhance collective intelligence.

With 15 years of international leadership experience across Europe, the USA, and Australasia, Ulrika has developed a unique and dynamic perspective on leadership and cultural competence. Her leadership style is rooted in collaboration, innovation, and result driven strategies that promote growth and development. Backed by numerous industry credentials in the wellness industry, her passion and expertise shine through. With a keen ability to navigate cultural nuances and promote inclusivity, she brings a diverse skill set to her clients.

Ulrika is an experienced trainer and speaker, having delivered over 700 hours of training education and seminars. She has trained 300+ professional coaches globally.

"Ulrika is highly dedicated to her work and passionate about coaching, striving to ensure she always reaches her own and her clients' goals. Her systemic approach gets straight to the point – she is determined to get results. Ulrika genuinely cares and has the courage to ask challenging questions. She inspires others with her desire to both live and deliver fully."

Based on client and colleague feedback with Reputation Mastery

Qualifications & Credentials

  • Professional Certified Coach, PCC, International Coaching Federation 

  • Certified Practitioner in Systemic Team Coaching, Global Team Coaching Institute 

  • PREKURE Certified Health Coach

  • Certified Personal Resilience Indicator Practitioner 

  • Certified Firstbeat Life Provider 

  • Licensed Group Fitness Instructor – LES MILLS™, TRX® Suspension Training, ViPR PRO®, Schwinn Indoor cycling, SAFE Academy

Get in touch with us today for more info

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